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A SUPPORTIVE AND STRATEGIC CONTAINER FOR THE ENTREPRENEUR WHO WANTS TO SKYROCKET THEIR BUSINESS THROUGH EARNED MEDIA EXPOSURE

You started your business with the desire and drive to make an impact

You didn’t go into this just for the money and the clout. Deeper than that, your WHY is to ultimately create change by giving people something that positively affects their lives.

Maybe you feel like a behind-the-scenes expert in your industry and feel frustrated every time you you watch someone else talk about what you know to the masses on a major media platform. (and you KNOW you could do it 10x better)

 

You imagine yourself in the ‘hot seat’ giving a national TV interview, being featured in a huge publication or being interviewed by your dream podcast host.

That would be incredible, wouldn’t it?

 

Not just the clout and bragging rights that go along with adding logos and ‘As seen in ___’ to your bios, but the huge wave of response from people whose lives you’ve changed when you reach them through the power of the media.

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You don’t just want to remain behind-the-scenes.

You want to reach the masses.

You don’t just want to claim you’re an expert in your field.

You want to prove your credibility through media endorsements.

You don’t just want to reach your social media following and email list.

You want to skyrocket your brand to new heights.

 

You don’t just want to hope that you’re expanding your reach.

You want to guarantee that your reach is leading to increased sales and more predictable business growth.

 

You don’t just want to figure out PR on your own or spend $$$ outsourcing.

You want to implement a proven, simple and sustainable earned media strategy within the walls of your business that leads to consistent, long-term exposure.

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Expand Your Reach KNOWS you’re ready to make it big.

And it’s going to pull back the curtain on the behind-the-scenes thought-leader you you are.

 

Expand Your Reach KNOWS you don’t have all the time in the world.

And it’s going to give you the simple, strategic, sustainable framework with proven results to secure you the most impact in the least amount of time.

 

Expand Your Reach KNOWS you want to go big or go home.

And it’s going to give you the insight and edge that your competitor’s don’t have.

THIS IS A HIGH-TOUCH, HIGH-CALIBER, HIGHLY SUPPORTIVE GROUP COACHING PROGRAM FOR BUSINESS OWNERS WHO TAKE THEIR STRATEGIES WITH A SIDE OF MINDSET WORK AND NEXT-LEVEL INSPIRATION. 

You are ready to EXPAND YOUR REACH

if:

YOU ARE A:

Solopreneur, Entrepreneur

Small business owner, service-based

Small business owner, product-based

 

​AND YOU DESIRE TO:

-Expand your visibility, build your following, increase your email list and reach more of your target audience. 

-Land media mentions, earn features, interview on podcasts, write contributor articles, do TV segments, speak at events & more.

-Have a database of media opportunities at your fingertips.

-Build relationships with members of the media who report on your industry to become their go-to expert.

-Implement a simple, effective and sustainable media plan and stick to it.

 

​YOU KNOW YOU NEED:

-To kickstart your media momentum and build up your media exposure.

-To implement a media outreach strategy that is feasible and sustainable

-To be supported as you step out of my comfort zone and get visible

-To be coached, mentored and held accountable

LET'S GET YOU VISIBLE...

...JUST LIKE THEM!

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Megan Swan
Mindset & Wellness Coach, Megan Swan Wellness

"Kayley is an incredible wealth of knowledge and experience. Literally after spending one hour with her I went from having no idea how to get press to dedicating 10 minutes a day to pitching which has landed me 4 digital feature interviews and a quote as an expert in another well known publication within a few weeks of putting her advice into practice. Not to mention she is such a sweetheart and really has her clients' best interests at heart. I would work with her sooner rather than later!"

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Lauren Petrullo
CEO & Founder, Mongoose Media

"I couldn't believe ALL THE VALUE Kayley provided. I thought I had a story to share, she showed me that really I have like 15 bajillion! She tailored pitch recommendations based on publications I want to get featured in and took the fear out of pitching. The process was so clear. The workflow is manageable. I've instituted KAYLEY Media's process as is on my team for my brand AND my clients. We have 3 team members following this formula and follow-up strategy.

I always knew that I had a story to tell... I just couldn't do it. Enter Kayley Media. This was seriously the best investment I made for the long term result. Earned media is worth its weight in GOLD. I got sick of the imposter syndrome and watching less qualified leaders get featured referencing outdated material and worst practice solutions. Kayley's curriculum took the anxiety out of the pitch and I was able to pass this to my team to implement. Now we're tracking 5 pitches a week leveraging the highly tailored pitches Kayley helped craft. Thank you!!!!!"

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Kayley Hamilton and her team have been an amazing resource for my business!  Kayley's expertise, professionalism, and passionate commitment to my success has been extraordinary.  She is a beautiful person with impeccable style and integrity.  As an entrepreneur I appreciate what it takes to provide this level of customer service.  Kayley Media is the missing link to take my business to the next level, with  tools which empower me to offer my expertise and serve a much larger audience.  The media exposure I have received is invaluable as I continue to build my brand and make a positive global impact. Thank You!

EXPAND YOUR REACH is built on

THE 5 R FRAMEWORK

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READY

prep your mindset, prep your PR

REACH

pinpoint media opportunities and cultivate media relationships 

REALIZE

get clarity on your earned media strategy and PR plan

RESONATE

how to kick a$$ in your pitches and media interviews

REAP

how to amplify the efficacy of your earned media efforts

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What’s included in

the Expand Your Reach

content bank?

5) REAP


-Tracking the efficacy of your earned media efforts -Momentum, consistency and organization -Your long-term PR strategy -How to amplify and leverage your media hits for sustainable ROI




4) RESONATE


-How to pitch -Email subject lines -Urgency and angles -How to kick a$$ in your interview




3) REACH


-Visibility opportunities -The Pros/Cons of different media platforms -The most impactful media opportunities for your goals -Establishing media relationships




2) REALIZE


-Your earned media intentions -Your earned media goals -Your audience -Your competitors -Your pitch -Your PR plan




1) READY


-The power of the media -Visibility Mindset -Prep before your PR -Implement your earned media systems





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WHEN YOU JOIN EXPAND YOUR REACH, YOU’LL RECEIVE 12 WEEKS OF SUPPORT TO KICKSTART YOUR MEDIA MOMENTUM AND SKYROCKET YOUR BRAND

EXPAND YOUR REACH

INCLUDES:

6 GROUP COACHING CALLS

WITH KAYLEY

(Value $1500)

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LIFETIME ACCESS TO THE EXPAND YOUR REACH CONTENT BANK

(Value $3000)

ACCESS TO THE EXCLUSIVE EXPAND YOUR REACH COMMUNITY (Priceless)

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DAILY SUPPORT INSIDE THE EXCLUSIVE EXPAND YOUR REACH COMMUNITY

(Value $2500)

PLUS BONUSES:

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Media Trackers (Value $250)

Media Outlet Master List (Value $100)

Pitch Templates (Value $350)

The EXACT pitches that landed clients in Forbes (Value $1000)

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DO YOU WANT A BUSINESS THAT GENERATES POWERFUL AND SUSTAINABLE MEDIA EXPOSURE THAT LEADS TO INCREASED SALES AND MORE PREDICTABLE BUSINESS GROWTH?

Then make a commitment to yourself right now and join.

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12 WEEKS OF SUPPORT

6 GROUP COACHING CALLS WITH KAYLEY 


LIFETIME ACCESS TO THE EXPAND YOUR REACH CONTENT BANK 


DAILY SUPPORT INSIDE THE EXCLUSIVE EXPAND YOUR REACH COMMUNITY 

Plus BONUS: Media Trackers, Media Master Lists, Pitch Templates, REAL Winning Pitches

According to recent surveys, companies are increasingly bringing media services completely in-house.

 

-KAYLEY Media coaching and consulting investment: starting at less than $500 per month with 3 month maximum commitment.

-Resources, systems & skills implemented into your PR strategy for exposure that’s consistent and sustainable long-term. 

-Transparency and efficacy of daily earned media efforts. 

-New skill sets invested into your company's team members.

-PR efforts streamlined holistically without third party outsourcing.

-Ability to build personal relationships with members of the media.

-Ability to offer a new service to your company’s clients and ultimately scale your business.

-Approximate PR agency investment: $5k-$15k+ per month with 6 month minimum commitment.

-100% outsourcing skills with required long-term retainers. 

-Limited awareness of outsourced earned media efforts.

-Minimal relationship building with members of the media through middle man communication.

-Constantly outsourcing PR services rather than bringing skills in-house.

IN-HOUSE EARNED MEDIA   VS.  OUTSOURCED PR

THEY DID IT. SO CAN YOU!

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Mark Michael
CEO & Co-Founder DevHub

"We brought Kayley into our leadership team to discuss media training surrounding a recent company acquisition (we were acquiring). This particular event was significant because we were privy to certain information and restricted from talking about specific terms and with key industry publications. 


Kayley put together a custom media training strategy that enabled our leadership to feel confident in talking with industry press, customers and peers."

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Ellen Mackenzie
CEO & Founder, Dishing Up Digital

“I’ve been working with Kayley for a couple weeks now and she’s been incredible, I love her. It’s basically to help me get my business out there more. This is a super important lesson for business owners out there and that is to hire experts. Hire specialists. And for me, my background is in journalism so I understand how these things work. I was on the other side of it writing the stories once upon a time, but I also know that this isn’t my zone of genius. Especially when it comes to US publications, I don’t know what I’m doing! So I hired Kayley because that is her zone of genius and I knew she could help me. and I think that is really important for business owners to be doing. Hire people who are specialists, who can help your business go to the next level because the reality is, you can’t do it on your own. So hire amazing people!”
 

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Alexander Bryant
Media Relations Director, 
The Trevor Romain Company 

"Working with Kayley has been a dream come true into amplifying my company's earned media presence. For someone who has worked in the media space and knows what publications are generally looking for Kayley delivers strategies that actually work. While being mindful of your brand and budget, Kayley shares insightful information that can be implemented instantly and is always willing to provide constructive feedback no matter if you're a novice to the media landscape or a well-seasoned veteran -- there is always something new to learn when you're working with Kayley. It's definitely a worthwhile investment in order to help elevate your company, brand, organization, or individual to the next level. Highly recommended!" 

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-You don’t have the time or resources to earn consistent media exposure.


-You don’t know where to start, don’t know who to trust, and are overwhelmed by PR information overload.
 

-Your PR strategy has been inconsistent, time consuming or low on your priority list.
 

-You’re aimlessly throwing pitches out into the media abyss and waiting for something to stick.
 

-You’ve outsourced the wrong PR services which have cost you big money and given you zero return. 
 

-You lack insight on how earned media works, you don’t have media contacts and you don’t know what the media are looking for.
 

-You’re overwhelmed by the thought of getting visible and putting yourself out there.

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-You could skyrocket your brand’s visibility by being featured in top-tier, high quality media outlets.
 

-You became a thought-leader in your industry and built relationships with the media as their go-to industry expert.
 

-You could increase your reach and tap into a bigger market of your target audience, leading to increased sales and more predictable business growth.
 

-You spent less $$$ on paid ads and instead earned media exposure that’s more cost effective and produces a bigger ROI.
 

-You had opportunities to spread your message through digital features, podcast interviews, TV segments, contributor articles, speaking events & more.
 

-You were able to implement a simple, consistent and sustainable earned media strategy within the walls of your business that leads to more and more exposure month after month.
 

-You became a PR generating machine with ease!

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Kayley is a 2X Emmy Award-winning entertainment news producer and reporter with top experience producing the #1 entertainment news show, interviewing world-renowned celebrities, and reporting from the biggest red carpets in Hollywood. 

 

She has taken her years of experience as a member of the media and founded KAYLEY Media to help purpose-driven entrepreneurs use the power of the media to reach new audiences and become thought-leaders in their industries. 

 

Her clients have been featured in: Forbes, Yahoo!, Thrive Global, Refinery29, The Wrap, Ticker News, Tatler, HelloGiggles, LiveKindly, Influencive, TravelAwaits, & more.

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12 WEEKS OF SUPPORT

6 GROUP COACHING CALLS WITH KAYLEY 


LIFETIME ACCESS TO THE EXPAND YOUR REACH CONTENT BANK 


DAILY SUPPORT INSIDE THE EXCLUSIVE EXPAND YOUR REACH COMMUNITY 

Plus BONUS: Media Trackers, Media Master Lists, Pitch Templates, REAL Winning Pitches

 

A MESSAGE FROM KAYLEY...

PSST... I'D LOVE YOUR HELP!

This is the first time I am running The Expand Your Reach program. (In 2021 I launched The Golden Pitch media course and EYR is the new and MASSIVELY improved version). So as one of the first members of Expand Your Reach, I will be sending out quarterly check-ins to see how expansive your media exposure has been for your business! I will also be adding even more content to the EYR content bank as I receive feedback and as the media landscape evolves... and guess what — you’ll have access for LIFE! This container will be a HUGE asset to your business and your team. x

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Questions?

Is Expand Your Reach right for me?


Listen up. The news cycle is 24/7. The media NEEDS a voice like yours. Your valuable message needs to be spread to the masses. Your target audience is waiting to buy what you offer. Your industry is ready for your thought-leadership. And your business is ready for massive growth. Whether you’re a year into your business or have secured a handful of media hits, Expand Your Reach will give you everything you need to go from behind-the-scenes expert to visible thought-leader.




How long is Expand Your Reach group coaching program?


We’ll be together for 12 weeks, which is the perfect amount of time to implement your PR strategy and kickstart your media momentum that will build and build and builddddd.




Do I need one-on-one support?


To kickstart and build upon your media momentum, EYR is the perfect level of support. I do offer 1:1 Visibility Consulting for agencies and companies with PR/Marketing Directors. Spots are limited. Reach out if you’re interested. kayley@kayleymedia.com




How much support is waiting for me inside Expand Your Reach?


We are going all in to support you as you step into that next level version of yourself and your brand. You will receive 6 group coaching calls with Kayley herself, daily support within our members only Facebook group, and lifetime access to the EYR content bank of PR strategies, tools, trainings and insight.




Refunds?


I understand life happens, however there will be no refunds for EYR purchases.




I think this is prefect for me, but I need to be sure. Can I talk to someone?


Of course! Send me a DM or email and we will decide together if EYR is right for you. We’re in this together. ♥️ @kayleyhamilton_ kayley@kayleymedia.com