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IF YOU ARE A:
Solopreneur
Small business owner, service-based
Small business owner, product-based
AND YOU DESIRE TO:
-Expand your visibility, increase your following, build your email list and reach more of your target audience.
-Land media mentions, earn features, interview on podcasts, write contributor articles, do TV segments & more.
-Have a database of media opportunities at your fingertips.
-Build relationships with members of the media who report on your industry to become their go-to expert.
-Implement a simple, effective and sustainable media plan and sticking to it.
YOU KNOW YOU NEED:
-To kickstart your media momentum and build up your media exposure.
-To implement a media outreach strategy that is feasible and sustainable
-To be supported as you step out of your comfort zone and get visible
-To be coached, mentored and held accountable
AND YOU ALREADY HAVE:
Minimum 2 hours a week to dedicate to earned media efforts
WHEN IT COMES TO PR/EARNING MEDIA FOR YOU AND YOUR BUSINESS:
It’s all me
YOU HAVE SECURED LESS THAN 10 MEDIA PLACEMENTS WITHIN THE LAST YEAR.
IF YOU ARE A:
Entrepreneur
Agency owner (PR, VA agency)
Media Relations Director, Marketing/PR Director, Director of Communications, Publicity Manager
Assistant or OBM
AND YOU DESIRE TO:
-Increase you or your company’s exposure by earning top-tier media placements in quality outlets.
-Increase you or your company’s credibility and become the go-to thought leader in your industry.
-Skyrocket your company’s SEO and lead generation through media backlinks.
-Offer new earned media services to your clients.
-Increase your PR clients’ media hits, audience reach and impact.
YOU KNOW YOU NEED:
-To save $$$ on outsourcing PR
-To implement an in-house media exposure strategy that is transparent, sustainable, and uplevels your team’s skill set.
-To offer earned media as a new service to your clients.
-To revamp your PR team’s media outreach skills and best practices.
AND YOUR COMPANY ALREADY HAS:
An assistant, team member or yourself dedicated to earned media efforts
WHEN IT COMES TO PR/EARNING MEDIA FOR YOU AND YOUR BUSINESS:
-I outsource a PR agency
-Employees or independent contractors
YOU HAVE SECURED 10 OR MORE MEDIA PLACEMENTS WITHIN THE LAST YEAR.
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-You are a small business owner/solopreneur ready to kickstart your media momentum and boost your exposure.
-You are ready to grow your following, increase your email list, boost your SEO, and tap into a bigger market of dream clients.
-You want to grow a personal database of media contacts and media outlets to become the go-to source in your niche.
-You need a simple media outreach strategy that you can stick to and isn’t time consuming.
-Your social and website bios could use some epic media logos. :)
-You are an entrepreneur who can delegate earned media training to a dedicated team member to gain impactful, consistent and sustainable results.
-You want to boost your brand’s visibility and expand your reach through top-tier, high quality media placements.
-You are ready to establish credibility in your industry and become a thought-leader in your field.
-You want to spend less $$$ on paid ads and instead earn media exposure that is more cost effective and produces a bigger ROI.
-You want to run your PR/earned media strategy completely in-house.
-You own an agency and want to offer earned media as a service to your clients.
-Your PR team could use a media outreach upgrade and top quality, up-to-date training on what’s working and what’s not when it comes to landing media today.
According to recent surveys, companies are increasingly bringing media services completely in-house.
-Cost of hiring KAYLEY Media coaching and consulting: starting at less than $500 per month with 3 month maximum commitment.
-Resources, systems & skills implemented into your marketing strategy for exposure that’s consistent and sustainable in the longterm.
-Transparency and efficacy of daily earned media efforts.
-New skill sets invested into your company's team members.
-PR efforts streamlined holistically without third party outsourcing.
-Ability to build personal relationships with members of the media.
-Ability to offer a new service to your company’s clients and ultimately scale your business.
-Approximate cost of hiring a PR agency: $5k-$15k+ per month with 6 month minimum commitment.
-Outsourcing skills with required longterm retainers.
-Limited awareness of outsourced earned media efforts.
-100% outsourced skills.
-Minimal relationship building with members of the media through middle man communication.
-Constantly outsourcing PR services rather than bringing skills in-house.
IN-HOUSE EARNED MEDIA VS. OUTSOURCED PR
Mark Michael
CEO & Co-Founder DevHub
"We brought Kayley into our leadership team to discuss media training surrounding a recent company acquisition (we were acquiring). This particular event was significant because we were privy to certain information and restricted from talking about specific terms and with key industry publications.
Kayley put together a custom media training strategy that enabled our leadership to feel confident in talking with industry press, customers and peers."
Ellen Mackenzie
CEO & Founder, Dishing Up Digital
“I’ve been working with Kayley for a couple weeks now and she’s been incredible, I love her. It’s basically to help me get my business out there more. This is a super important lesson for business owners out there and that is to hire experts. Hire specialists. And for me, my background is in journalism so I understand how these things work. I was on the other side of it writing the stories once upon a time, but I also know that this isn’t my zone of genius. Especially when it comes to US publications, I don’t know what I’m doing! So I hired Kayley because that is her zone of genius and I knew she could help me. and I think that is really important for business owners to be doing. Hire people who are specialists, who can help your business go to the next level because the reality is, you can’t do it on your own. So hire amazing people!”
Alexander Bryant
Media Relations Director,
The Trevor Romain Company
"Working with Kayley has been a dream come true into amplifying my company's earned media presence. For someone who has worked in the media space and knows what publications are generally looking for Kayley delivers strategies that actually work. While being mindful of your brand and budget, Kayley shares insightful information that can be implemented instantly and is always willing to provide constructive feedback no matter if you're a novice to the media landscape or a well-seasoned veteran -- there is always something new to learn when you're working with Kayley. It's definitely a worthwhile investment in order to help elevate your company, brand, organization, or individual to the next level. Highly recommended!"
